Skip to content
Jiani Liu

I think. I make. I question what’s possible.

Principal Product Designer connecting strategy, craft, and emerging technology to shape product direction, simplify complex systems, and turn ideas into experiences that work.

I lead through collaboration, experimentation, and hands-on execution—bringing people and perspectives together to move ambitious ideas forward.

Boston, MA

Selected work

Two case studies

Case study 01

Subaru of New England

Untangling a complex vehicle allocation process.

Transforming a complex vehicle allocation process into a connected experience across Sales Operations, six districts, and 65 retailers.

Years
2022–2024
Role
Lead Designer
Scope
Vehicle allocation, retailer operations platform
Focus
Complex systems, workflow design
Read the case study

Case study 02

Boston University

Designing an AI giving companion for donors.

From identifying a donor experience gap to proposing an AI-powered solution that sparked interest at Boston University.

Type
Product Design Initiative
Role
Product strategy, UX research, AI interaction design, prototyping
Status
Interactive concept prototype
Read the case study

Beyond the pixels.

Great design is more than a polished interface.

It’s about creating clarity, building alignment, and helping teams move forward.

  • Shape direction

    Frame ambiguous problems, identify opportunities, and connect user needs with business priorities.

  • Build alignment

    Bring stakeholders, designers, and technical partners together around a shared vision.

  • Explore what’s next

    Experiment with AI-assisted workflows and emerging interactions to challenge established practices.

  • Elevate the craft

    Mentor designers, share technical knowledge, and advocate for accessibility and quality.

AI Lab

Side experiments

Small experiments exploring how AI can change the way people understand, decide, create, and act. Not case studies; just ideas I wanted to try.

Independent concept explorations. Not affiliated with, or products of, any employer.

About

Portrait of Jiani Liu

I connect the dots between big ideas and small details. I'm a Principal UX Designer at Fidelity Investments with a background in product strategy, interaction design, and front-end development.

I bring clarity to complex problems, connect people and perspectives, and turn ambitious ideas into intuitive experiences.

I lead through collaboration and hands-on experimentation, exploring how emerging technologies can shape better products and better ways of working.

How I work

  • Find the right problem first

    I connect user needs, business goals, and evidence before jumping into solutions.

  • Build alignment, not just artifacts

    I bring different perspectives together to turn ambiguity into shared direction.

  • Make being wrong cheap

    I use prototypes and experiments to test assumptions before committing to a direction.

  • Raise the bar for quality

    I advocate for accessible experiences and share knowledge that helps others build better products.

Contact

If the work resonates, let's talk.